global banking client
Overview
A global banking client offering customers multiple product lines (credit cards, deposit accounts, lending, and wealth management) had siloed business and product lines that created inconsistent client experiences, which hindered revenue growth.
evolv was engaged to deliver a modernized, unified digital banking platform and address business inefficiencies to enhance digital bank acceptance, new account openings, deposits and overall customer experience.
Solutions
st
action plan
The evolv team of agile product owners and program managers focused on gathering requirements and executing initiatives to modernize the bank’s digital offerings.
Steps
1
Established the bank’s product-focused Program Management Office, setting up enterprise project governance and centralized project prioritization.
2
Redesigned a digital platform for customer convenience and streamlined account opening journeys on web and mobile for automated, instant approval.
3
Collaborated with various partners to simplify account processes using real-time security, and held daily management meetings to evaluate progress and resolve issues.
Results
Developed customer engagement layer
Created an intelligent, tailored customer engagement layer and established four new revenue streams.
Generated $6 billion in digital deposits
Surpassed the client’s original goal by 36%.
Boosted new digital sales by 48%
within evolv related projects and increased accounts funded within 90 days by 15%.
Raised average funding balance within customer accounts
Raised while maintaining compliance with corporate and federal codes.
